Copywriting That Converts.

DTC   product
positioning, marketing  + content 
 
writing.

MEET Shiri

LA Based Product Marketer + Copywriter

With over six years of expertise spanning beauty, fashion, wellness, and lifestyle brands, Shiri knows how to make products stand out. She combines strategy, creative writing, and SEO know-how to boost your visibility and connect with customers where they're at.

Shiri loves working with female-founded companies, eco-friendly brands, and DTC businesses focused on quality offerings. Her approach to marketing and product positioning has consistently helped clients make their mark in crowded markets.

Shiri's Journey:
from corporate to consulting

2020

Corporate

derma e

2021

Corporate

dr. zenovia

2022

Corporate

dphue

2023

freelance

drybar

2022-23

freelance

revea

2023-24

freelance

Bondiboost

2024

freelance

Anastasia Beverly Hills

2023-24

freelance

simkhai

2024

freelance

Dae Hair

2024

freelance

Mother Science

2024

freelance

Rebecca Taylor

2024

freelance

Smashbox

2024

freelance

Steak n' Shake

let's get to work.

Brand + Product Strategy

Let's give your brand the spotlight it deserves. With industry experience and a knack for spotting what's next, I help brands find their sweet spot in a crowded market.

  • Competitive analysis that reveals white space your brand can own
  • Product positioning that makes your launch impossible to miss
  • Trend forecasting that puts you ahead of the conversation
  • Innovation strategies that turn market gaps into opportunities
  • Launch messaging that cuts through the noise
  • Product stories that make your products the talk of TikTok

Content Writing

Words matter. That's why I make every single one count.
From scroll-stopping social captions to revenue-driving email campaigns, I craft content that makes your brand impossible to ignore.

  • Social captions that start conversations
  • Website copy that makes your competitors take notes
  • Landing pages that turn "just browsing" into "must have"
  • SMS campaigns that drive serious results (cha-ching!)
  • Email sequences your audience actually opens
  • Blog posts that power your campaigns and boost your SEO game

Ghostwriting

I slide into your brand's personality like it's a pair of designer heels – delivering content that sounds so authentically you, your audience will never know there's a wordsmith behind the curtain.

  • Repurposing your best insights across all platforms
  • LinkedIn posts that build personal brand empires
  • Newsletter content that slides into inboxes and stays there
  • Social captions that tell your story while you run the show
  • Executive communications that command attention and respect
  • Building your thought leadership while you sleep on it
YOUR story •
be iconic •
Sell a vision •
bold ideas •
killer copy •
stand out •
make a statement •
client takeaways
Jamie chiu
VP, head of brand & e-commerce at Revea skincare

"Shiri is a phenomenal copywriter and storyteller. Over the last year, she has helped Revea establish a strong brand voice across our site, blog, and social channels. Shiri approaches all projects with curiosity and an infectiously positive attitude, even when these projects are ill-defined or constantly changing. She is a hard worker, incredibly reliable and a strong communicator. Your team will 100% be better with Shiri on it!"

Karina Lutzy
Marketing Director, Acme Corp

"Shiri is truly passionate about all things beauty and can bring great knowledge about new products and ingredients to her team. She is a true pleasure to work with and is always looking to collaborate with others."

Victoria Kerr
Creative Director/Designer

"I had the pleasure of working with Shiri during her time at BondiBoost. Shiri is a very hands-on copywriter and consistently demonstrates a thorough understanding of the beauty industry and applies that very well to her work. Shiri is always pleasant and friendly, she has a proactive attitude and collaborative spirit. She is very organized and can multitask with ease. I wholeheartedly recommend Shiri to any team looking for a talented, versatile and professional copywriter."

Kiara Temple-Pearsall
Global CRM Marketing Manager

"When it comes to producing engaging content, I would feel confident in saying Shiri acted as the backbone of Revea's library of written content. The team and I deeply admired her ability to churn out quality content at an impressively quick rate with minimal error! I especially loved how her writing style matched our brand's tone to a T, how receptive she was to feedback, and how she'd often help with ideation. Overall, Shiri was a real pleasure to work with!"

Jade Kelly
Social media and influencer marketing specialist

“Shiri has a remarkable ability to craft compelling and engaging copy that captures the essence of any brand or message. She has an impeccable understanding of target audiences and can adapt her writing style to effectively communicate with different demographics."

Let's Break it down

Here's How Working Together Elevates Your Brand:

With Shiri

  • Quick turnarounds that keep your campaigns on track
  • Industry-insider copy that speaks your target audience's lingo
  • Direct collaboration (no account manager middleman)
  • Strategies tailored for your brand, not recycled templates
  • Results that make your competitors envious

without

  • Generic copy that could work for any brand (yawn)
  • Endless approval chains and delayed timelines
  • One-size-fits-all templates
  • Surface-level industry knowledge
  • Agency markups that make your CFO cry

YOUR STORY IS Your brand.
LET'S TELL IT.

Booking up quickly - blame the results ;)