
I Have A Way WITH WORDS.
You're in good company. Here’s Some Brands I’ve Worked With.










































positioning, EDITORIAL LED
CONTENT STRATEGY +
Shiri's Journey:
Rome wasn’t built in a day. Neither was my career.
let's get to work.

Brand + Product Strategy
Let's give your brand the spotlight it deserves. With industry experience and a knack for spotting what's next, I help brands find their sweet spot in a crowded market.
- Competitive analysis that reveals white space your brand can own
- Product positioning that makes your launch impossible to miss
- Trend forecasting that puts you ahead of the conversation
- Innovation strategies that turn market gaps into opportunities
- Launch messaging that cuts through the noise
- Product stories that make your products the talk of TikTok

Content Writing
Words matter. That's why I make every single one count.
From scroll-stopping social captions to revenue-driving email campaigns, I craft content that makes your brand impossible to ignore.
- Social captions that start conversations
- Website copy that makes your competitors take notes
- Landing pages that turn "just browsing" into "must have"
- SMS campaigns that drive serious results (cha-ching!)
- Email sequences your audience actually opens
- Blog posts that power your campaigns and boost your SEO game

Ghostwriting
I slide into your brand's personality like it's a pair of designer heels – delivering content that sounds so authentically you, your audience will never know there's a wordsmith behind the curtain.
- Repurposing your best insights across all platforms
- LinkedIn posts that build personal brand empires
- Newsletter content that slides into inboxes and stays there
- Social captions that tell your story while you run the show
- Executive communications that command attention and respect
- Building your thought leadership while you sleep on it
let's get to work.

Brand + Product Strategy
Let’s find your sweet spot in today’s crowded market.
- Competitive analysis that reveals white space your brand can own
- Product positioning and storytelling that cuts through the noise
- Copy bible detailing your brand’s distinct tone of voice, messaging pillars and more

CONTENT STRATEGY + WRITING
Pretty visuals get attention. But, the right words build connection and sell things. And I can work in the weeds, if you’d like me to :)
- 360° content plan
- Website & landing pages
- Social captions
- Email sequences
- SMS campaigns
- Paid ads
- Blog posts
- In-store signage copy
- Product copy (naming, taglines, PDP descriptions)
- Package copy

FOUNDER MARKETING + GHOSTWRITING
Don’t have the time or energy to write your own stuff, but want to have an online presence? I’ll take this to-do off your plate and make sure it sounds like you, too.
- LinkedIn content
- Newsletter writing
- Thought leadership development and messaging
- Video content

Social Community Management
Let me show up as the voice of your brand online, while you focus on the bigger picture.
- Responding to social comments
- Engaging with followers and relevant accounts as the brand
- Resharing tagged Stories and community content
- Managing incoming DMs and basic inquiries
- Monitoring conversations to support brand presence and tone
Let's Break it down
Here’s a checklist for my type-A peeps:
With Shiri

without
YOUR STORY IS Your brand.
LET'S SHARE IT.
Booking up quickly - blame the results ;)














