shiri's portfolio

Get Startedservices

The proof is in the projects.

crybaby Wax

Crybabywax.com

From cheeky product names to website copy that tells it like it is, I helped Crybaby Wax tell their story – one that resonates with anyone who's ever had a love-hate relationship with hair removal (and let's be honest, who hasn't?).

Working with the founder Cat, we transformed her personal PCOS journey into a brand that speaks to everyone who's tired of the stuffy, old-school waxing brands. The result? Copy that feels like your bestie is giving you the down low about body hair.

  • Created product names and taglines sassy enough to make your grandma blush
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Crafted website copy that ditched the typical beauty BS
  • Wrote straightforward, fun package copy that
  • Quick turnarounds that keep your campaigns on schedule

Mother Science

motherscience.com

Complex science needs to be translated into stories that sell. I help this award-winning skincare brand across every touchpoint – from campaign ideation to launch copy.  

  • Ideating product names worthy of their breakthrough formulas
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule

BondiBoost Haircare

bondiboost.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule
  • Quick turnarounds that keep your campaigns on schedule

The proof is in the projects.

crybaby Wax

Crybabywax.com

From cheeky product names to website copy that tells it like it is, I helped Crybaby Wax tell their story – one that resonates with anyone who's ever had a love-hate relationship with hair removal (and let's be honest, who hasn't?). The result? Copy that feels like your bestie is giving you the down low about body hair.

  • Crafted website copy that ditched the typical beauty BS
  • Wrote straightforward, fun package copy that makes customers feel seen and supported
  • Ideated product names and taglines sassy enough to make your grandma blush
  • Tagged team with the founder to develop zero-filter brand messaging

Mother Science

Motherscience.com

With a science-savvy skin approach in mind, I help develop messaging that bring biotech beauty to the masses. By translating complex scientific studies into clear, engaging concepts, we've created a voice that's smart yet consumer-friendly — it's like a PhD but cooler.

  • Ensures brand messaging is spot-on, approachable, and packed with scientific credibility
  • Writes compelling captions that blend scientific breakdowns with casual one-line zingers
  • Positions new products as thoughtfully as their formulas
  • Guides email design and copy, crafting compelling, digestible content

BondiBoost

Bondiboost.com

The essence of BondiBoost lies in its vibrant Aussie personality, and I had the pleasure of amplifying the brand’s voice through conversational copy that connects and converts. From thoughtful product naming to impactful in-store and digital moments, every word was crafted to reflect their energetic, sun-soaked ethos, oi oi!

  • Consulted on product and retail copy that kept the message clear – BondiBoost doesn’t mess around with the health of your hair!
  • Crafted emails & e-newsletters that served the same energy as your Aussie bestie
  • Spilled the tea on The Bondi Edit with blogs as lively as a Bondi brunch
  • Whipped up in-store POS and digital promo copy that made customers stop scanning and start shopping

Simkhai

simkhai.com

The luxury fashion market embraces minimalist messaging. For SIMKHAI, I craft clean copy that lets their ready-to-wear collections take center stage. Whether I’m writing retail descriptions or shaping the brand’s voice, my focus centers on exuding the inspired sophistication of Jonathan Simkhai and his passion for empowering the SIMKHAI audience.

  • Writes sleek digital product descriptions that match the brand’s modern elegance
  • Pulls together compelling copy for branded catalogs worthy of the coffee table
  • Crafts promotional emails and SMS copy that exudes effortless refinement
  • Helps refine the brand voice and positioning to stay sharp and ahead of the curve

steak 'n Shake

steaknshake.com

I serve up playful, mouthwatering copy that breathes life into Steak 'n Shake's classic burgers and shakes. From playful social captions to engaging community interactions, my words capture the brand’s casual charm while building a crave-worthy online presence.

  • Writes deliciously fun social captions that keep followers hungry and thirsty for more
  • Actively engages with the brand’s online community and competition to spark connections and amplify brand loyalty
  • Conceptualizes brand messaging and fresh campaign stories to keep Steak ‘n Shake top of mind (and menu)
  • Plans the content calendar and posts actively on the brands social channels

The beauty Brief

beautybrief.co

As co-founder of The Beauty Brief, I blend industry news with unique insider insights to explore the best in beauty marketing, product innovation, and brand storytelling, creating a go-to platform for beauty marketing enthusiasts and industry pros alike.

  • Curates editorial pieces that balance industry insights with approachable flair
  • Puts indie beauty on the map by featuring emerging brands worth obsessing over
  • Nurtures a vibrant community of beauty marketers, enthusiasts, and professionals through intentional content strategy and candid engagement
  • Maintains a sharp eye on content metrics, audience feedback, and industry buzz to fine-tune the strategy and keep it fresh, relevant, and impossible to ignore

YOUR STORY IS Your brand.
LET'S TELL IT.

Work with shiri

Booking up quickly - blame the results ;)